vistaprint spotlights 2024 graphic design trends full of perfect imperfections (2024)

VistaPrint’s graphic design trends for 2024

VistaPrint unveils their graphic design trend predictions for 2024, celebrating the human spirit in a digital industry. In their report, the printing service brand keenly observes that, while AI can assist in the creative process, the innate decision-making and spontaneous creativity of artists consistently radiate in their masterful graphics, interfaces, and illustrations. Across a spectrum of trends – from the revival of Freehand to the rise of Cluttercore – the common thread lies in the unpredictability and authenticity of artistic expression, aiming to infuse a human touch into the digital landscape.

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VistaPrint unveils 10 graphic design trend predictions for 2024

all images courtesy of VistaPrint unless stated otherwise | image credit: album art by šaška on 99designs by Vista

As the design and marketing partner to millions of small businesses around the world, printing and branding service VistaPrint has an industry-informed perspective on how small businesses are connecting with consumers and bringing their brands to life. In 2024, leveraging insights from the global community of freelancers who work with brands via the company’s expert design services, like 99designs by Vista, the brand gives their insight into the world of creativity. This trend report is a continuation of the brand’s yearly analysis around the graphic design industry.

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Graphic graffiti

image credit: label design by Lena Liakhovska on 99designs by Vista

10 styles embracing creativity in a digital world

Future fusion: This trend hails from the techno-futuristic aesthetic that lights the cyberpunk worlds of Tron, Ghost in the Shell, and Blade Runner. The mood is set by glowing pinks and neon purples against an inky black background. In this world, textures are gritty, the fonts come from digital displays of bygone eras, and the screen is glitching with flashes of white. This approach harmonizes the cutting-edge with the human, making situating brands among the ever-evolving tech landscape.

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Future Fusion

image credit: designed by Rozart on 99designs by Vista

3D hyper-surrealism: Through the magic of digital modeling, a flower, with its shadowy stems and delicate petals, can bloom within the computer’s 2D canvas. This trend blends hyper-realistic and surreal 3D designs, taking advantage of the physics-free environment behind the screen, to build fantastic worlds with vibrant characters, engaging infographics, and experimental fonts.

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3D Hyper Surrealism

image credit: Illustration by Resineux on 99designs by Vista

Bento-box grids: Drawing inspiration from the geometric Japanese lunch boxes, this trend employs an artful arrangement of squares and rectangles to capture graphic elements or information. The strength of this visual system is its efficient ability to communicate a wealth of ideas. It is also a clever way of establishing a visual hierarchy among a load of dynamic graphics.

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Bento Box Grids

image credit: brand design by Ilka A. on 99designs by Vista

Cluttercore: Taking the chaos, warmth, and energy of maximalism, cluttercore embraces a wild, expressive look. The trend is marked by thick strokes, vibrant colors, haphazard placements of shapes and lines, all working together to create a bold, graphic statement.

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Cluttercore

image credit: book cover designed by boja on 99designs by Vista

Inflatable 3D: There is no doubt that Y2k, with its bubblegum pop, glittering tiny scarves, and a constant flood of radio hits – has reentered the cultural zeitgeist with a fury. This whimsical trend is a nod to that era with its bright colors, bubbly fonts, and bouncing shapes. Inherent to this visual style is a playful, nostalgic mood that wraps users up in a sense of early 2000s optimism.

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Inflatable 3D

image credit: VistaPrint

Digital deconstruction: Embracing pixelation, fractured typography, glitch effects, distorted lines, high-contrast color palettes and vibrant neon hues, this rebellious aesthetic pushes back on the hyper-polished output from AI. The trend breaks down the digital image to create a sense of intrigue that beckons the viewers into a not-so-perfect, technological world.

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Digital deconstruction

image credit: logo design by Souln on 99designs by Vista

Freehand revival: The Japanese concept of Wabi-sabi, a world view centered on accepting transience and imperfection, is a guiding spirit in the freehand revival trend. Creating this trend’s delicate characters and tranquil landscapes are hand-drawn lines, curated color palettes with analogous tones and complementary hues.

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Freehand revival

image credit: illustration by lulunamostu on 99designs by Vista

Anime bold: Anime offers a cherished space for every fan: a realm of adventure, enchanting creatures, magical wonders. Nevertheless, the iconic visuals in this genre are instantly recognizable around the world. This graphic style wholeheartedly embraces the animated pop aesthetic, crafting dynamic and visually captivating scenes. The illustrations within often feature a distinctive line style, blending the allure of hand-drawn art with a playful and cartoonish flair.

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Anime bold

image credit: t-shirt design by yyusopp on 99designs by Vista

Garden cutouts: Henry Matisse’s flat, colorful botanical masterpieces inspire this nature-loving look. Building gardens with asymmetrical, geometric shapes, this trend adds a hand-crafted feel to graphic designs. In a world increasingly dominated by screens and technology, the garden cutouts trend invites us to embrace the serenity of the outdoors.

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Garden cutouts

image credit: can design by smashingbug on 99designs by Vista

Graphic graffiti: Graffiti texts have their own universe in the world of art. Rising to prominence in the 80s, the writing style can’t help but evoke an undeniably cool, industrial vibe. This trend, which will be punctuating the digital landscape in 2024, is an explosion of individualism that emphasizes the beauty of human touch so evident in street art.

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Graphic graffiti

credit: album cover byBogdan Preda on 99designs by Vista

project info:

brand: VistaPrint | @vistaprint

creative platform: 99designs by Vista | @99designs

year: 2024

trends: Graphic graffiti, Garden cutouts, Anime bold, Freehand revival, Future fusion,3D hyper-surrealism, Bento-box grids, Cluttercore, Inflatable 3D, Digital deconstruction

vistaprint spotlights 2024 graphic design trends full of perfect imperfections (2024)

FAQs

Vistaprint spotlights 2024 graphic design trends full of perfect imperfections? ›

VistaPrint's graphic design trends for 2024

What is the trend in graphic design in 2024? ›

2024 is expected to see a resurgence of popular '60s and '70s styles in graphic design, including faded color palettes, and retro stripes, checkers, florals, and other funky patterns that scream "the golden years.”

What is the trend in infographics in 2024? ›

In 2024, we can expect to see a rise in interactive infographics that take storytelling to a whole new level. Adding a touch of depth and realism to your infographics can help them stand out in a sea of flat designs. 3D illustrations bring a unique visual appeal and can make complex information easier to understand.

Are gradients outdated 2024? ›

Gradients have been a design mainstay for some time, but in 2024, we see them evolving into more complex and nuanced forms. Experiment with gradients to create seamless transitions between colors, adding depth and dimension to digital interfaces.

What is the next design trend? ›

Nature-inspired reigns supreme as designers, homeowners, and businesses gravitate towards bringing the outdoors in. We're talking lush greenery, earthy colors, eco-friendly materials, and an oh-so-soothing atmosphere. It's fitting, too, as sustainability is also cementing its spot in 2024's interior design trends.

What are the trendy shapes in 2024? ›

Geometric Shapes

Geometry and grid designs are more than just the structure; they enhance the hierarchy of design while leaving space for creativity. Stripes and grids in 2024 are transforming into abstract and fluid shapes that look as flexible as your imagination. Likewise, geometric patterns create engaging visuals.

What is the color palette for 2024 graphic design? ›

Immersive and arresting, the industrial after-dark color trend blends dark, bloody reds and oranges with black, silver or yellow. This trend is the warmer, earthier incarnation of the future fusion graphic design trend of 2024, which contrasts gritty, urban aesthetics with vibrant colors.

What is the trend in gradients in 2024? ›

As one of the biggest 2024 web design trends, gradients offer a subtle yet effective way to infuse dimension into what might otherwise be a two-dimensional, flat interface. By incorporating gradients, you can create a sense of depth that draws the user in, making the design more engaging and interactive.

What is the design trend in gradients in 2024? ›

Although gradients in graphic design are nothing new, we expect to see a rise in 3D gradients this year. This trend uses irregular gradients, usually produced by using either static or animated 3D objects or environments.

What is the future graphic design? ›

The future of graphic design will be characterized by a harmonious coexistence of human creativity and AI assistance. Designers will increasingly use AI as a tool to enhance their work, rather than as a replacement for their skills.

Are drop shadows out of style 2024? ›

Drop Shadows are most definitely in this design season; this cutting-edge design technique is about to truly shake things up. Because, honestly, why not have a realistic shadow to make any digital object look raised? It's the realness that we are all craving in 2024 😍.

What is the trend color for 2024 logo? ›

Peach Fuzz

It wouldn't be a color trend guide without mentioning Pantone's Color of the Year. In 2024, a soft, pinkish-orange color called Peach Fuzz has claimed the title. This color was selected for its “warmth and modern elegance,” according to Pantone.

What are Gen Z attracted to in graphic design? ›

The Gen Z graphic design trending influence features vivid saturated colors, natural textures, collage-style typefaces, abstract gradients, and inclusive design.

Are accent walls out of style in 2024? ›

Accent walls have consistently remained a go-to design choice for homeowners looking to update their spaces with ease and style. Given their versatility, timelessness, and emotional impact, it is highly likely that they will continue to be in style in 2024.

Is Farmhouse Style out for 2024? ›

In 2024, the modern farmhouse style continues to be a highly sought-after interior design trend. It combines the cozy charm of traditional farmhouses with sleek, contemporary elements. Key elements that define this look include reclaimed wood accents, shiplap walls, and open floor plans.

What is the future of graphic design? ›

The future of graphic design will be characterized by a harmonious coexistence of human creativity and AI assistance. Designers will increasingly use AI as a tool to enhance their work, rather than as a replacement for their skills. 1. Enhanced Creativity: AI will empower designers to explore new creative horizons.

How will graphic design grow in the next 5 to 10 years? ›

In the next five years, designers will increasingly focus on creating immersive designs that engage users and provide a memorable experience. These designs will incorporate elements like motion graphics, 3D animation, and virtual reality (VR) to create a more engaging and interactive experience.

What will be the demand for graphic designers in the next five years? ›

Employment of graphic designers is projected to grow 3 percent from 2022 to 2032, about as fast as the average for all occupations. About 22,800 openings for graphic designers are projected each year, on average, over the decade.

Is there a future for graphic designer? ›

There are also many opportunities for Graphic Designers to branch out into other design fields. Graphic Designers have many transferable skills, which can help them transition into related professions, such as UX/UI design or web development.

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