Infographic: 2023 Was Temu's Year (2024)

FAQs

How many times has Temu been downloaded? ›

As of July 2023, the Temu app had over 130 million downloads in the space of less than a year.

With ultra-low pricing strategies and aggressive marketing, Temu has become the most-downloaded shopping app in the UK and boasts over 100 million users in the US.

As of last month, Temu accounted for nearly 17% of market share in the United States within the discount stores categories, according to data analytics firm Earnest Analytics. That compares to 8% for the dollar chain Five Below, 43% for Dollar General and 28% for Dollar Tree.

According to Temu, the items on the site are so cheap because the supply chain runs directly from consumers to sellers. Without a middleman, Temu can slash prices. However, the exclusive use of third-party sellers raises questions about Temu's ethics.

Temu is owned and operated by PDD Holdings, which also owns Pinduoduo, a common online commerce platform in China. PDD Holdings was initially registered in the Cayman Islands before moving its place of incorporation to Dublin in 2023. The Temu platform first went live in the United States in September 2022.

While Temu shares your personal information for the purposes of targeted advertising, which may be considered a “sale” under applicable U.S. state privacy laws, as described further in the US Privacy Notice Addendum for US Residents.

About Temu

Temu primarily serves the general consumer market, with a wide array of products suitable for personal use, gifting, and household needs. It was founded in 2022 and is based in Boston, Massachusetts.

Temu exploded in popularity in the U.S. after its first Super Bowl ad in 2023, becoming one of the most downloaded apps in the United States.

It offers a broad range of quality merchandise across 29 categories, including women's and men's clothing, beauty and health, home and kitchen, sports and outdoors, appliances, tools and home improvement, pet supplies, and toys and games, among others.” Temu's name means “team up, price down.”

“Temu's parent company has successfully captured a considerable share of the Chinese market by appealing to cost-sensitive shoppers, demonstrating its capability to scale rapidly and effectively. This model, when adapted for the U.S. and global markets, represents a potential threat to Amazon's dominance,” Segal said.

How many users does Temu have 2024? ›

In the US Temu had 77.5 million users as of January 2024, down 7% from its peak. Despite these recent declines, which are common for most major retailers given seasonal shopping habits, Temu still remains one of the most popular shopping apps on the market with only Amazon exceeding it in terms of monthly active users.

Chinese online retailer Temu was the most downloaded shopping app worldwide in 2023.

According to data disclosed by research firm Similarweb, as of December 2023, Temu's independent user count has reached 467 million, on par with AliExpress, ranking second in the global e-commerce rankings. Amazon holds the top position with 2.659 billion users, while SHEIN ranks third with 172.3 million users.

Discount shopping juggernaut Temu qualified even though it launched in the US in late 2022. Temu grew so fast that the engagement in those first few months averaged out to more than 2.5 million MAU in 2022. That growth continued into 2023, when Temu's average monthly active users topped 107 million.

People shop as often at TEMU as they do at Target.

In those same six months, 35% of Americans shopped on Temu, who has only been in the market for a speedy yet impactful 15 months. Temu is super successful with 45y+ with almost 39% active buyers.