Each day, people across the globe are exposed to communication materials from IEEE; whether it be through attending IEEE conferences, reading IEEE publications, or any number of other activities in which IEEE is engaged for the purpose of fostering technological innovation and excellence. The guidelines below were created to unify these diverse communications and to help them to represent IEEE as a focused, forward-looking, dynamic organization. The ultimate goal is a stronger, more consistent, unified visual presentation of the IEEE brand. By downloading any the Toolkit's contents, users are agreeing to abide by the IEEE Master Brand and Brand Identity Toolkit Agreement.
Please note: Some PDF files may not render correctly if viewed in your browser. All downloaded files are best viewed using a PDF viewer such as Adobe Reader. Review this tutorial on how to access the files once they are downloaded. If source files are required for more extensive editing or if you have trouble downloading the files, please contact to us by using the IEEE Experience Design Team Contact Form.
On this page:
- Brand identity guidelines
- Brand identity quick reference guide
- Trademarks and contests best practices
- IEEE Style Quick Reference Guide
- Quick reference guide: Color formulas and tints
- Quick reference guide: Hex color formulas and tints
- Use of the letters I-E-E-E
- Quick tips
- Sub-brand guidelines and templates
Brand identity guidelines
Our brand is an asset. It is a reflection of who we are and what we value. When properly used, the IEEE Brand conveys our culture, personality, and values. In working with constituencies across the organization, we see a shared commitment to the brand. These interactive guidelines exist to create and maintain a unified family of brands so that together, we can ensure that the IEEE Brand identity continues to be recognized and respected throughout the world. The cohesive guidelines are provided to ensure consistency in all of your collateral materials; technical and professional information, resources, services, conferences, and publications that reach professionals, students, prospective members, and organizations. Your adherence to these guidelines guarantees the continued integrity and leadership of the IEEE Brand in the global technology community.
Download IEEE Brand Identity Guidelines (PDF, 15 MB)
Please note: Some PDF files may not render correctly if viewed in your browser. All downloaded files are best viewed using a PDF viewer such as Adobe Reader. Review this tutorial on how to access the files once they are downloaded. If source files are required for more extensive editing or if you have trouble downloading the files, please contact us by using the IEEE Experience Design Team Contact Form.
Brand identity quick reference guide
To provide guidance on brand basics, a user-friendly, quick reference guide for the IEEE Brand Identity Guidelines has been developed. This document features a brief summary of the corresponding full guidelines, including our approved color palette and equivalent Hex formulas.
Download the IEEE Brand Identity Quick Reference Guide (PDF, 4 MB). Physical copies of these guidelines are also available as a handy flip chart for your desk. Contact us by using the IEEE Experience Design Team Contact Formto get a copy.
Please note: Some PDF files may not render correctly if viewed in your browser. All downloaded files are best viewed using a PDF viewer such as Adobe Reader. Review this tutorial on how to access the files once they are downloaded. If source files are required for more extensive editing or if you have trouble downloading the files, please contact us by using the IEEE Experience Design Team Contact Form.
Trademarks and Contests Best Practices
The logos associated with IEEE are an important part of our intellectual property. This document provides a brief summary about trademarks, who to contact with questions, and reasons why logo contests are not recommended.
Download Best Practices for Trademarks and Contests (PDF, 257KB)
If you need a mark developed for an IEEE sub-brand, the IEEE Experience Design Team can help connect you with vetted and trusted vendors.
IEEE style quick reference guide
Download a video about the IEEE Style Quick Reference Guide (GIF, 53.5 MB), which gives quick tips on the how-to's of writing in IEEE style; proper terms to identify the organization; IEEE's officially recognized tagline; some of the most frequently used trademarks, and more.
Quick reference guide: Color formulas and tints
This document features an at-a-glance view of the full palette, lists the formulas and tints of each Pantone color in CMYK, RGB, and hexadecimal or "hex" code. It includes instructions for how to add these colors to Microsoft Office (Word, Excel, Powerpoint) and is formatted to print easily on legal sized paper.
Download the Quick Reference Guide: Color formulas and tints (PDF, 85 KB).
The full IEEE color palette(s) can be found in the IEEE Brand Identity Guidelines (PDF, 3 MB) document within the "Brand Basics: Color" section. This palette contains ASE files of SPOT, CMYK, and WEB color palettes if needed.
Download the full IEEE color palette (ZIP, 1.7 MB)
Helpful tutorials:
- Learn how to add ASE swatch libraries to Adobe Creative Suite
- Learn how to add ASE swatch libraries to Adobe Illustrator
- Learn how to add ASE swatch libraries to Adobe Photoshop
Please note: Some PDF files may not render correctly if viewed in your browser. All downloaded files are best viewed using a PDF viewer such as Adobe Reader. Review this tutorial on how to access the files once they are downloaded. If source files are required for more extensive editing or if you have trouble downloading the files, please email contact us by using the IEEE Experience Design Team Contact Form.
Quick reference guide: Hex color formulas and tints
This quick reference sheet gives you all the related hex color formulas to help you easily adapt your web properties to align for brand. Plug in the approved hex codes to ensure your site is properly branded, and reach out for a site review or for any further detail.
Download the IEEE Brand Colors Hex Formulas for Solids and Tints (PDF, 780 KB).
Please note: Some PDF files may not render correctly if viewed in your browser. All downloaded files are best viewed using a PDF viewer such as Adobe Reader. Review this tutorial on how to access the files once they are downloaded. If source files are required for more extensive editing or if you have trouble downloading the files, please contact us by using the IEEE Experience Design Team Contact Form.
Use of the letters I-E-E-E
Only the letters I-E-E-E may be used as the name of the organization. IEEE has grown over the years to represent a much wider array of technical interest areas than "electrical and electronics engineering." Legal documents may carry the full name, “The Institute of Electrical and Electronics Engineers, Inc.” The use of the IEEE full name is also permitted in the official IEEE seal.
Quick tips
IEEE sub-brand guidelines and templates
The success of the IEEE Brand depends on the structure of its brand architecture and how it is reflected to the world. This includes the IEEE Master Brand and its associated family of brands (i.e. sub-brands).Your adherence to guidelines, and proper use of templates, guarantees the continued integrity and leadership of theIEEE Brand in the global technology community.
These toolkits for the various IEEE sub-brands are provided to create and maintain a unified family of brands.Use the guidelines and templates for IEEE sub-brands to ensure consistency in all of your collateral materials; technicaland professional information, resources, services, conferences, and publications that reach professionals, students, prospective members, and organizations.
View available IEEE sub-brand visual identity guidelines and templates
