Branding
Written By Sara Schultz
In this case study, showcasing Dr. Ashlee Zito’s strong, badass personality through a punchy brand identity was our key branding goal.
I’ve known Ashlee since high school, but anyone can quickly tell she is an extremely driven individual. She is bold, strong, and has a no-bullsh*t personality. Ashlee’s work can be heavy and is highly serious, so we wanted to create a brand that contained softness, structure, and professionalism while still showcasing her personality.
THE WORK:
Branding
Web Design
Brand Identity Case Study Part 1: Understanding the Brand
A to Z Psychology provides comprehensive forensic and clinical assessment services. Dr. Zito’s passion is helping others identify and navigate difficult situations so that they can live happy, fulfilling lives. A to Z Psychology offers 2 different types of services. The forensic branch of the company focuses on evaluations for adults in the criminal justice system. It also includes expert witness testimony and consultation. In this segment of the practice, Dr. Zito is typically working with lawyers and working closely with legal teams to deliver evaluations.
The second branch of Dr. Zito’s practice focuses on clinical assessment services. In her clinical space, she works with children, adolescents, and adults. These evaluations can help identify things that may be impairing the individuals learning abilities or their day to day life. It was very important to us when completing this brand identity that both areas of A to Z Psychology are cohesively conveyed throughout.
“ I help people achieve their full potential.”
Brand Identity Case Study Part 2: The Work
As we began to create this brand identity, we wanted to make sure that Ashlee’s personality came through. Her work caters to two different demographics; it was important to us that we created space for both of these areas. We utilized a fun color palette with bright, contrasting shades of purple and orange. These colors make the brand identity pop and play towards the clinical branch of her business. We balanced these vibrant colors out with neutral, creamy tones. These neutrals are great for her to lean into for her forensic work while the bolder, punchier colors work well in the clinical setting and make things feel approachable and friendly.
For the brand assets, we wanted these to feel a bit formal. For both the logo and the typography, it feels very much like a seal that would go on official documents. The elements of the brand identity are structured and almost architectural, something we thought served the brand well. The typography feels like something from a classic old-fashioned typewriter, recognizable and comforting while still conveying style. We balanced this out with a San Serif for a nice neutrality. And then every so often we included a fun script font to showcase that personal touch and create a connection point between her and her clients.
We are so excited for Dr. Ashlee Zito as she grows her private practice. Her new brand captures her bold, strong personality. The two branches of her practice are well identified and the style elements capture her professionalism.
Do you have a branding project you need help with? The next branding case study could be yours! We offer high-quality branding and web design services for female entrepreneurs who are ready to level up their businesses and attract more of their dreamy clients. Click here to learn more!
Ready to read more?
Blog
How to Build a Better Website Part 1: The Foundational Elements
From one small-business owner to another, here are a few things you should absolutely keep in mind when building the amazing bit of digital collateral that is your website. These branding tips are an excellent place to start to help you drive brand voice and visuals, and fully deliver on the web experience.
How to Create a Balanced Instagram Grid and Drive Brand Recognition
So you want to win more dreamy clients and convert people from followers into brand-obsessed loyalists? One way to do this is by building a more balanced Instagram grid. This best practice doesn't require a huge marketing budget or expert design skills, but it does ask you to lean into one really important principle: Balance. More on that here.
3 T-Swift Approved Brand Strategies you can use starting TODAY
Taylor Swift knows how to build an empire. Let’s dive into some of the lessons we small business owners and self-starters can learn from the most love to hate and hate to love artist of our time: Taylor Swift. In other words, I'm going to tell you exactly which takeaways you'll want to bring back to your own branding/marketing efforts to hit it out of the park, just like T-Swift does.
Blog Sidebar
Hey there
I’m Sara
I’m a brand designer & community builder helping brands curate a beautiful business & captivate their dreamy clients.
The latest and greatest
Featured
How to Build a Better Website Part 1: The Foundational Elements
From one small-business owner to another, here are a few things you should absolutely keep in mind when building the amazing bit of digital collateral that is your website. These branding tips are an excellent place to start to help you drive brand voice and visuals, and fully deliver on the web experience.
How to Create a Balanced Instagram Grid and Drive Brand Recognition
So you want to win more dreamy clients and convert people from followers into brand-obsessed loyalists? One way to do this is by building a more balanced Instagram grid. This best practice doesn't require a huge marketing budget or expert design skills, but it does ask you to lean into one really important principle: Balance. More on that here.
3 T-Swift Approved Brand Strategies you can use starting TODAY
Taylor Swift knows how to build an empire. Let’s dive into some of the lessons we small business owners and self-starters can learn from the most love to hate and hate to love artist of our time: Taylor Swift. In other words, I'm going to tell you exactly which takeaways you'll want to bring back to your own branding/marketing efforts to hit it out of the park, just like T-Swift does.
3 Branding Lessons We Can Learn From Super Bowl Ads
Super Bowl ads are a goldmine for anybody who wants to add some best practices into their own branding playbook. Let’s dive into some of the lessons we small business owners and self-starters can learn from the most iconic Super Bowl ads of years past. In other words, I'm going to tell you exactly which takeaways you'll want to bring back to your own branding/marketing efforts to hit it out of the park
Embracing the 2024 Pantone Color of the Year: A Strategic Guide for Brands
Pantone has once again unveiled its Color of the Year, "Peach Fuzz." This light, delicate shade, nestled between the warmth of pink and orange, marks the 25th anniversary of Pantone's Color of the Year program. In this educational blog, we'll delve into the significance of the 2024 Pantone Color of the Year, Peach Fuzz, and provide actionable insights for emerging brands or those considering a rebrand, showcasing how integrating this color trend can strategically elevate their brand presence.
case studybranding revealbrand identity
Sara Schultzhttps://heysaraschultz.com