11 Best Bifold Brochure Templates: Design, Print & Download (2024)

Communication style and marketing strategies differ between industries. Some are more suited for online strategies exclusively, while others need a more tactile approach through print marketing.

Bifold brochures have long been a staple in the printed marketing stack and are still relevant to many types of businesses in a variety of industries.

Are you looking for a better way to create brochures and move away from the stale trifold? Try a bifold, and give your print marketing a facelift.

Here’s a short selection of 8 easy-to-edit bifold brochure templates you can edit, share and download with Visme. View more templates below:

Table of Contents

What Is a Bifold Brochure?

How To Make a Bifold Brochure With Visme in 6 Steps

11 Bifold Brochure Templates

Promote Your Services and Events With Bifold Brochures

What Is a Bifold Brochure?

A bifold brochure is a printed type of communication that promotes, shares or displays information about a business, service or event. Brochures can fold several ways in different directions. The bifold brochure folds in half vertically through the middle of a horizontal page, creating a small booklet.

The main difference between a trifold and bifold is the number of content areas and dimensions. A trifold brochure, has six, and in the bifold four. Bifold brochures offer more space for creativity and text as there are fewer limitations.

When should you use a bifold over a trifold? The choice is all about perception and association. Trifold brochures are the classic style of brochures that you see in hotel lobbies, banks and other businesses promoting a service or product. A bifold has a more refined feel because its shape resembles booklets, books and magazines.

Bifold brochures are printed, usually 1000s of copies at a time. For one page to turn into a brochure, the design is printed a bit of out of order. One side of the page includes the front and back covers, the other side are the two inside pages. Once folded, all sections fall into place.

Looking for a quick overview to create a brochure fast with Visme? Here’s a video that’ll take you through all the steps.

How To Make a Bifold Brochure With Visme in 6 Steps

Making a bifold brochure is easy. These are the steps to follow for creating a bifold brochure with Visme.

1. Get Organized and Strategize

Made with Visme Infographic Maker

To start, strategize the purpose of the bifold and its intended communication. You’ll have to answer these questions:

• What are you planning to achieve?
• Who is the intended audience?
• How will your messaging inspire action?
• Which action is the reader supposed to take?
• What information needs to be shared?
• In what tone and voice is the content?
• What style of visuals will be included?

Gather inspiration and references as a brainstorm activity. Use the Visme whiteboard to answer these questions collaborative and collect references. A project whiteboard serves as a source of truth for everyone involved.

Have all branding and messaging guidelines on hand or easy reference. If you created them with Visme, include them in the project folder on the workspace. Staying on brand as a team is easy with Visme, while creating bifold brochures or anything else.

Pro Tip: Set up your Visme Brand Kit and generate branded templates with the Brand Wizard. Assign the bifold brochure to a team member as a task inside the Visme workspace with access to the Brand Kit and branded template library.

2. Collect All Your Information

Put all your content and information together into folders on your desktop or inside your Visme workspace. Having everything in one place makes the creation process efficient and fluid. Remember to give the files and folder relevant names, so nobody wastes time looking for information.

Pro Tip: If you need to search and collect stock images, illustrations or icons in your Visme editor, create a new project and place them all in there. Include this canvas full of visual resources in the project folder to use as reference while creating the brochure.

3. Select a Template

If you have some design experience, start creating your bifold brochure from a blank canvas or with elements in the Visme block library. Otherwise, select from a predesigned template where you all you need to do is switch the content.

How do you pick the right bifold brochure template? Take a look at your strategy and planning document, and compare it to the various visuals in the template library. Which one connects the best with your vision? Choose that one. If you change your mind, the templates are inside the editor as well.

4. Input All Your Content and Visuals

Replace all placeholder content with yours, including visuals. Drag and drop your images from their folder to the canvas. You’ll find additional images, illustrations, icons and shapes in the left-hand tool panel.

Don’t forget to add all contact information to the back cover. Ideally, add a QR code to a page where all your links live. It’s best to give options to the reader; even if it’s a printed brochure, you must help them find you online.

Pro Tip: For further visual customization, use the image editor, frames, and drop shadows. Use the size controls and color picker for all the design elements. Staying on brand or within a color theme is easy with the theme color picker and palette selector.

5. Edit, Proofread and Finalize

As you finish up all the content placement, double check for grammar mistakes, errors in tone and messaging style. Is the intended communication coming across as you strategized it? Invite team members to the project to collaborate with you as you make the final touches on the brochure.

Ensure all design elements align and there is enough empty space for the content to be readable. Double-check if the images are in high resolution and that you have a license to use them. If you used visual elements from inside your Visme editor, you already have commercial rights to them *

6. Send the Design to a Printer

Brochures are a print communication type. Yes, you can share a digital brochure as well, but for a bifold to achieve its goal, it's meant to be printed and distributed physically. The magazine feel of a printed brochure is what people are used to.

The choice of printer depends on if you want face-to-face service or if you’re ok with online printing. For large print runs of an important brochure, it’s best to ask for a test print first to check the color, image quality and fold positioning.

You’ll need to download the file as a PDF and send it to the printer at the highest quality.

Pro Tip: Repurpose your bifold brochure into a digital flyer by reusing the content in another document type.

11 Bifold Brochure Templates

Here is a selection of eleven bifold brochure templates. The dimension of the predesigned templates is 1056x816 / US Letter Size. Keep this canvas size if you plan to print on US Letter sized paper.

If you need a different size design to print on paper in another dimension, simply click on ‘Canvas Size’ inside the top left hamburger and adjust as needed.

1. Restaurant Menu

Restaurant menus are a great opportunity to create a bifold brochure. This template has a full-width image background with a color overlay that appears on both the front and back covers.

The color palette is a combination of deep green and white and orange accents. Some images of dishes are cut out from the background to create depth and layering.

2. Disease Prevention

This informational bifold brochure has a unique color palette that combines gradients with white spaces. Some texts are white over a gradient background and subtle gray and green over white on the inside panels. Stepping away from the usual medical visual style of stale blues and greens, this brochure will grab attention as long as it’s printed in high quality.

3. Real Estate

Printed real estate brochures have long been a staple of open houses and property viewings. Use this bifold brochure template to grab the viewers’ attention and inspire them to pick up the brochure and take it home. The combination of curves and straight lines works well with the color pop design in the text.

4. Restaurant Promo

Menus are not the only opportunity for a bifold brochure. Use this template to promote a restaurant in hotel marketing folders, welcome packages in Airbnb properties and transportation booths. Mix images and line icons for a fresh design in a color block composition in greens, whites and greys.

5. Influencer Promo

This bifold brochure is a great example of how digital content can be brought to print and reach new audiences. In this case, an influencer's Instagram account is able to reach small boutiques or local stores that aren’t active on social media or not getting results. A brochure like this gives you the opportunity to create close-knit connections.

6. Homecare Center

Try this template for a clean-cut design to share information about your homecare or health-related business. The simple color palette and inviting typography is ideal for a brand that cares about its client’s wellbeing. The subtle checkerboard pattern on the inside pages complements the visual process with arrows and icons.

7. Prodigy University

Effective communication depends on simplicity. This bifold brochure template is proof that a simple design is enough for sharing the most important information with your audience.

A point-by-point layout with well-chosen images is all you need to get someone’s attention. Inspire the reader with emotion and offer solutions to their worries.

8. Travel Agency

Make use of each panel to create four separate content areas. Full-width backgrounds, circles and label style titles complete the design as a whole. This template has a youthful adventure vibe but with the right color palette change, it can work great for corporate or more serious topics.

9. Product Promo

This bifold brochure template in layers of blue with a gradient transparent blob edge and white type is perfect for your product promo. Simply change the content and input yours. Use the background remover feature to create depth and layering. Change the color of the circle to a color that matches your product.

10. Medical Camp

Let people know about your non-profit with an eye-catching bifold brochure. This design is both visually medically and also attractive to pretty much anyone. Use icons to visualize each specific service and write just enough content to explain without cluttering the page. Overlaying shapes provides a freshness otherwise missed.

11. Business Consultancy

Grayscale palettes look great with a pop of color. In this example, a dash of yellow to liven up the sections of the bifold brochure. Add unique shape backgrounds to the icons to make them stand out and align all the content perfectly. Share and promote your services in style with this brochure template.

A business will always need to communicate with potential new clients. Bifold brochures are great for that purpose. They’re not like newsletters you send your loyal followers but more like a hook and introduction for audiences that don’t know about your business.

Visme helps you create bifold—and trifold—brochures with an easy drag-and-drop interface. Plus, you get lots of supporting features for design, organization and collaboration. A team or enterprise account is the ideal solution for all your business content needs.

Create a Visme account for your team and start creating eye-stopping, actionable bifold brochures. The best part? Your team can then create many other types of content for marketing, communication, training and more.